McCafé

The Brief: Market McCafé coffee as the perfect way to start your day.

The Challenge: McCafé coffee is a staple, but to set it apart from competitors, we needed to create a deeper connection between the coffee and McDonald's breakfast menu, positioning them as an inseparable duo for a complete morning experience.

The Concept: Coffee and breakfast, “They come hand in hand." The vision was simple: coffee isn’t just a standalone drink—it’s an essential part of the McDonald's breakfast experience. By promoting the coffee alongside breakfast items, both products are elevated, making the McCafé experience feel more fulfilling.

The Creative Process: I began by identifying the key insight: most people view coffee as the cornerstone of their morning, but pairing it with food turns it into a ritual. The result? A campaign that positions McCafé coffee not just as a drink, but as a companion to McDonald's breakfast—a combination you can't skip.

Art Director: Gavril Brown